BWC427 uses one book that is an online copywriter's handbook, but which has a thorough review of the techniques necessary to make any online text interesting and readable. You will write Web text for your own Web site using the skills, and you will receive coaching and feedback from the trainer. If you do not have a Web site, the Business Writing Center will help you select a domain name and establish a site. Cost for the domain name and the first year of Web hosting is approximately $68. You will own the domain name and site. The course will use the pages you develop for your Web site in your training.

CONTENT

Lesson 1:		Setting Up Your Web Site
Lesson 2:		Writing for the Internet
Lesson 3:		Adapting Existing Print Materials to the Web
Lesson 4:		Using Visuals on Your Web Copy
Lesson 5:		Creating an Effective Web Site
Lesson 6:		Home Pages and Splash Page
Lesson 7:		Guest Books, Forums, Shopping Carts, and Other Web Pages
Lesson 8:		Organizing the Page Content
Lesson 9:		Write Clear, Simple Text
Lesson 10:		Write Concisely
Lesson 11:		Proofread Carefully

PREREQUISITES

Good command of the English language with no basic usage problems.

TUITION

$295

TEXT

$19.95

DURATION

11 lessons, approximately 24 hours of study. All lessons must be completed within four months.

ENROLLMENT AND START DATES

Enrollment is currently open. Fill out the registration form at https://www.writingtrainers.com/register/regiformdata.htm . Your syllabus will be online as soon as possible after registration is finished. Complete lessons at your own pace, as long as you finish them within four months.