BWC428 uses two of the foremost textbook available today that teach the skills of writing Web promotional copy. You will write Web advertising copy using the skills and receive coaching and feedback from the trainer. If you are actually writing Web pages now, the course will use those pages in your training.

CONTENT

Lesson 1:		Writing for the Internet
Lesson 2:		Fundamentals of Persuasive Online Copy
Lesson 3:		Strategies for Generating Sales
Lesson 4:		Adapting Existing Print Copy to the Web
Lesson 5:		Illustrating Your Web Copy
Lesson 6:		Creating an Effective Web Site
Lesson 7:		Home Pages and Splash Page
Lesson 8:		Guest Books, Forums, Shopping Carts, and Other Web Pages
Lesson 9:		Internet Direct Mail
Lesson 10:		Advertising on the Internet: Banner and E-Zine Ads
Lesson 11:		Electronic Newsletters: E-Zines
Lesson 12:		Web Documents
Lesson 13:		Web Promotions
Lesson 14:		Writing Web Pages to Inform
Lesson 15:		Writing Clear, Simple Text
Lesson 16:		Proofread Carefully

PREREQUISITES

Good command of the English language with no basic usage problems.

TUITION

$295

TEXTS

Text 1: $19.95, Text 2: $21.95

DURATION

16 lessons, approximately 30 hours of study. All lessons must be completed within four months.

ENROLLMENT AND START DATES

Enrollment is currently open. Fill out the registration form at https://www.writingtrainers.com/register/regiformdata.htm . Your syllabus will be online as soon as possible after registration is finished. Complete lessons at your own pace, as long as you finish them within four months.