The course teaches trainees how to

• write sentences that have impact
• identify a company, product, and service identity
• know the audience and competition
• write press releases, feature stories, and backgrounders
• write brochures and flyers
• write newsletters
• write ads for magazines and trade publications
• write for television, radio and audio-visual media
• write speeches and presentations
• write sales letters and direct mail

CONTENT

Lesson 1: Introduction - Writing for Public Relations and Advertising

Lesson 2: Writing to Motivate

Lesson 3: Preparing for Writing

Lesson 4: The News Release

Lesson 5: The Feature Story

Lesson 6: Photos and Illustrations

Lesson 7: Leaflets and Brochures

Lesson 8: Television, Radio, and Audio-visual Media

Lesson 9: Sales Letters and Direct Mail

Lesson 10: Writing Print Advertisements

Lesson 11: Avoiding Copy Problems and Generating Inquiries

Lesson 12: Writing the Headline

Lesson 13: Writing Copy that Communicates and Sells

Final Exam

PREREQUISITES

Basic command of the English language with no serious usage problems.

TUITION

$295

TEXTS

$14.40

$10.85

$86.40

DURATION

13 lessons, approximately 26 hours of study. All lessons must be completed within four months.

ENROLLMENT AND START DATES

Enrollment is currently open. Fill out the registration form at https://www.writingtrainers.com/register/regiformdata.htm . Your syllabus will be online as soon as possible after registration is finished. Complete lessons at your own pace, as long as you finish them within four months.